Facebook — AirAsia

In partnership with Facebook Creative Shop, AirAsia is launching a new route in Asia — Sihanoukville. The biggest challenge is that this island is unheard of, and people does not know where or what is there to begin with.

Sihanoukville is not your typical Bali or Phuket.
It’s an untouched, uncrowded island where you can have all the time in your world there. Leveraging on engaging visual led Facebook ads, we juxtapose someone who looks like she’s stuck in a typical everyday mundane setting before it opens up to the fun side of Sihanoukville.

What better way to advertise this island than showing people a real time view of the island and also the many activities one can do.
Fastest fingers first — Contest is done real time, whoever can guess the closest time taken for each activity gets to win free trip to Sihanoukville.