Netflix just stepped into Asia and wants to create noise:
Launch Narcos Season 2 in Singapore and Hong Kong. I mean, how awesomely uncanny is that? Cocaine + money laundering + Singapore?
(*Essential disclaimer: Please note that given the inherent nature of our idea, we had to reference several existing campaigns brilliantly done by other brands and agencies. All visuals shown are for illustration purpose only. All rights reserved to those companies, we do not own that privilege. It's all in the name of good work. Good risks. And most importantly, goodwill.)
That's right, it's never easy when it comes to Pablo.
Banks are the biggest advertisers in these two cities and their style is instantly recognizable. The idea was to launch Narcos Season 2 with pastiches of iconic financial services ads. To put a spin on existing ads by applying a narcos filter while ensuring the double meanings stay true to their respective context and placed in strategic locations for maximum impact.
Their 'Start Retiring' campaign was famous. It was everywhere at the time of our launch. The timing and topic was perfect. All we had to do was add the third dimension – context.
Putting a spin on "Here for good".
Seeing things from a different perspective.
Because YOLO. Wait, or is it YODO?