Unveiled a new brand identity with Klook, manifesting a renewed brand purpose, cementing it’s position as a leading superapp for leisure and travel.
Your World of Joy
We all search for Joy.
Those precious moments of positive emotion.
It can mean different things to different people,
Joy is as much a sate of action as it is state of mind.
From chasing waves in bikinis in Bali
To the scent of freshly baked cookies in Cambridge
To wearing yellow shoes while hiking the Appalachian trail
Or no shoes at all
Joyful experiences are out there for the taking and that’s what this rebrand is about - helping to discover more moments of joy by connecting people to a world of experiences at their fingertip
Design Language System
Joy, curiosity and confidence are not only the three factors that we want our customers to feel, they are also the keywords that drive the design philosophy.
Keeping this strategy in mind, the design language is created with delightful, fresh and consistent in mind to encapsulate the new positioning.
Scale Globally
As a global brand, the overall design language has to be easily scaled across markets and multiple touch points, ensuring consistency throughout. While on local level, the main agenda is to ensure the brand is relatable, relevant to local nuances, and stay true as a joyful brand.