Astro wants to create the brand and user experience for their new regional streaming service launch. However with so many competitors pioneering in this sea of streaming service, and spearheading their own original content, how does Astro stand out?
Everyone is connected In this day and age. Yet streaming service worldwide has been an individualist experience. With entertainment being the most discussed topic in the region, there is a potential tapping onto getting connected through content.
We make Astro streaming service the most connected entertainment experience in the region. Where users are connected through their content, to their entertainment, and to their friends.
Stay connected and get together with friends and like minded people, hunker down on the couch virtually to binge watch the latest must-see or live telecast from anywhere in the world.
To announce the arrival of Origo, an activation takeover happen across islandwide to kickstart this new launch. Tapping on places with huge congregation of people showing live telecast of a soccer match. Leveraging on real-time reactive TVs, they can detect the live mood on ground and react with the crowd. As the crowd cheer and celebrate a goal, celebratory scenes from different movies are played at the same time, celebrating this moment together.
