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5 seconds — Hack

 

5 seconds — Hack

 

5 seconds is all it takes — A series of 5 seconds ad as proof of concept on how the message can be creatively translated visually within this short span of seconds. Especially so to stand out from social mobile feed.

 
 
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Dementia —

 

Boomerang with a purpose.
Leveraging on this technique, it reflects the endless looping struggle
dementia patients are stuck in for their everyday life. 

 
 
 
 

Ikea —

Celebrate Valentines Day with our trusty and hardy FJELLSE.

 
 
 

Volkswagen —

 

Welcome the new cabriolet in a not so common fashion. Just when it looks like just another hair shampoo ad..

 
 
 
 
 

Monster Challenge —

Originally a 60 seconds video content.
Mini snippets are created instead by hacking the grid of YouTube ad interface with a series of eye catching pre-rolls that wittily juxtaposes different monster challenges.

 
a sprinter’s speed matching that of the play bar at the bottom.

A sprinter’s speed challenging that of the play bar speed at the bottom.

 
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An athlete run across the screen and flips the skip ad button out of the frame with all her might.