Google Play is launching a month long event in Taiwan that brings mobile gaming to the mainstream and requires an overarching creative idea to help promote and drive further engagement.
To evoke a sense of awe and imagination, we create a new world that looks like and feels like a game for our key visual. Using geometric shapes, Taipei is re-imagined and turned into a huge playground.
We turn the entire Taipei City into a huge playable real-world game, where everyone are invited to take part in these ambient activations.