There are many running events every year from different brands. However, Nike wants to own the space of taking running back to it's roots. But how? By inspiring runners that it's not just about finishing, it's about finishing fast.
Mobile movement that pull real data from Nike+ accounts and create personalized training within the app for runners to train, challenge runners to achieve their personal best
By challenging the celebrities to a race.
Compare where they stand against these popular stars and break their record.
The speed of the entire city is tracked by all the major bus stop digital billboards that is tagged with speed detector. Every runner’s timing are captured and reflected on the billboard, at the same time displaying the record holder of the day. It doesn't just stop there, everyday will always be a new challenge to outfast themselves.