Movember is an annual event involving the growing of mustache during the month of November to raise awareness of men's health issues. However in this part of the world (Asia), there's always a social stigma associated with growing mustache. How do we raise awareness about this cause and encourage young Asian men to take part in this movement?
Spikes Asia — Agency Shootout Finalist
Movember has always been approaching this movement in a fun and humorous manner, thus we identify that by using the same kind of approach by keeping things light and eye catching.
Asian men generally does not have the genes to grow proper facial hair. Thus to grow and achieve a perfect fully evolved lip tickler mustache is really a novelty. So why not embrace this fact. Doesn't matter how their package looks, stubby, peach fuzz, or however it turn out, have it deck it out proudly.